Search has shifted from ranking blue links to generating answers. Platforms such as Google’s AI Overviews and conversational engines increasingly synthesise information rather than simply index it.
Search has shifted from blue links to direct answers. AI chatbots, AI Overviews, and conversational interfaces now synthesise information from multiple sources and deliver structured responses in seconds.
Search behaviour has changed. People no longer type short, fragmented phrases into a desktop browser. They ask full questions into their phones while walking between meetings. They speak to smart speakers while cooking.
At Sentius, we talk a lot about culture.
Most companies do.
With the advent of generative AI, search is changing.
Users are asking questions differently, platforms are serving answers differently, and brands are being discovered in new ways.
As Uncle Ben told a young Spiderman, “With great power comes great responsibility”.
In the world of SEO, keywords are power. They help you optimise your pages and get your website seen online.
The start of a new year is the perfect opportunity to rethink your SEO strategies.
As data-driven digital marketers, the Sentius team is obsessed with correctly attributing the web traffic our clients receive to their websites. Of fundamental importance is the difference between organic and paid traffic.
Content and SEO are two elements of the perfect marriage –
Powerhouses on their own, yet when combined, they create an unstoppable force to be reckoned with.
Few would have ever considered the idea of adding text to an image as something that would spawn a 21st Century phenomenon. Simply by taking a picture out of context, the meme was born.