Programmatic Advertising
We are an independent, accredited, direct media buying agency providing integrated strategy and campaigns across programmatic and traditional media channels.
Access premium digital inventory outside of search and social platforms. Reach high-value customers across the channels and platforms they use every day.
Programmatic has Changed Digital Media Buying
Programmatic has changed where and how businesses can advertise online.
Your customers aren’t only on search and social. They consume news, watch streaming television, listen to digital audio, browse premium websites, use mobile apps and interact with digital media throughout their day.
As an accredited, direct media buying agency, Sentius helps brands reach these audiences across the wider digital ecosystem, increasing brand visibility, influencing consideration and generating measurable business outcomes.
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Programmatic Ads as Part of Your Media Mix
Programmatic works alongside search, social and traditional media to give brands greater reach across the customer journey. We can connect activity across CTV/BVOD, audio, digital out-of-home, mobile and premium publishers, while integrating these channels with the rest of your marketing.
Our strategy-first approach brings media, data and creative together from the beginning. Our teams work together to ensure every campaign is built around clear business objectives, the right media mix and creative that connects with your audience. The result is a connected media strategy that unites data, creativity, and technology to deliver measurable growth across every channel.
Request Consultation →Precise Targeting with Real-Time Optimisation
Put your brand in front of the right people, in the right environment, at the right time. Our direct Demand-Side Platform (DSP) for the open internet gives us access to first and third-party data, and enables programmatic planning, buying and optimisation of data-driven digital campaigns.
This allows us to reach the right people across the places they consume media, while controlling where ads appear and how often they're seen.
Campaigns are monitored and optimised in real time, so we can continually adjust targeting, placements, creative and budget based on what's working. This gives clients smarter targeting, greater transparency, and measurable performance.
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Our Process
Discovery
Strategy
Campaign Development
Optimisation
Campaign Reporting
Make Your Media Investment Work Harder
Book a free strategy consultation to discuss your goals and current media activity. We’ll help you identify opportunities across your media mix, and the best media strategies for your business and growth goals.
Frequently Asked Questions
What is programmatic advertising?
Programmatic advertising uses advanced technology to automate the buying of digital media inventory across websites, applications, streaming platforms and other online channels outside of traditional search and social media platforms. This enables advertisers to reach relevant audiences more efficiently while maintaining greater control over campaign delivery.
How is programmatic advertising different from Google or Meta Ads?
Google and Meta provide access to audiences within their own platforms. Programmatic advertising extends reach beyond these environments, allowing advertisers to connect with audiences across premium publishers, streaming services, digital audio platforms, mobile apps and other online channels through a single media buying strategy.
What types of advertising can be purchased programmatically?
Programmatic campaigns can run across display advertising, native advertising, online video, digital audio, connected TV, streaming platforms, digital out-of-home and mobile applications.
Is programmatic advertising suitable for brand awareness campaigns?
Yes. Programmatic advertising is highly effective for awareness campaigns due to its ability to reach large audiences across a wide range of premium digital environments while maintaining precise targeting and measurement capabilities.
How do you measure campaign success?
Success is measured against your campaign objectives and may include reach, engagement, website traffic, leads, conversions, customer acquisition and broader business outcomes.