Google Shopping Ads Built to Turn Product Searches Into Sales
Sentius manages Google Shopping campaigns for Australian eCommerce brands — from feed setup to ongoing optimisation — with a strategy-first approach built to maximise return on ad spend.
What are Google Shopping Ads?
Google Shopping ads are product ads that appear at the top of Google search results, showing an image, price, brand and merchant name pulled directly from your product feed. They're shown to people already searching for the kinds of products you sell — which is why they consistently deliver some of the strongest return on ad spend of any paid channel.
Sentius manages Google Shopping campaigns for Australian eCommerce brands, from feed setup through to ongoing bid and product-group optimisation.
Our Google Shopping Services
Shopping Feed Setup & Management
Configuring and maintaining your Merchant Centre product feed — pricing, promotions, imagery and shipping data, all kept accurate and optimised.
Campaign Setup & Structure
Product groups built around your catalogue and margins, with bidding strategy matched to what each product can actually afford to spend.
Ongoing Optimisation
Bid adjustments, underperforming product removal, and dynamic remarketing to keep campaigns improving month over month.
Website & Conversion Review
Shopping ads only convert as well as the website behind them — we assess user experience and conversion rate alongside the campaign itself.
What Your Product Feed Needs to Get Right
Feed Element
Why It Matters
Accurate pricing & promotions
Mismatched pricing is one of the most common causes of Merchant Centre disapprovals
Clear, high-quality product imagery
Directly affects click-through rate in a highly visual ad format
Informative product descriptions
Feeds Google's matching algorithm — vague descriptions mean irrelevant impressions
Shipping territories & rates
Required for Google to show accurate pricing estimates to shoppers
Our Approach to Google Shopping
Initial consultation, product feed review, and a bidding strategy built around your margins and goals.
Product groups, ad account structure and conversion tracking are set up and ready to launch.
Campaigns go live with full tracking in place, so performance is measurable from day one.
Search term review, bid adjustments and negative keyword management to reduce wasted spend.
Advanced reporting with strategic recommendations, reviewed regularly against your ROAS targets.
Frequently Asked Questions
What are Google Shopping ads?
Google Shopping ads are product-based listings that appear at the top of Google search results. Unlike text ads, they display a product photo, title, price, store name, and rating—allowing shoppers to see key product details before clicking through to your site.
Why use a Google Shopping agency instead of managing it myself?
Managing Google Shopping effectively requires ongoing product feed optimization, Merchant Center error management, and strategic bidding across Performance Max and standard Shopping campaigns. An agency ensures your budget is spent efficiently without costly feed disapprovals or wasted ad spend.
Do I need a product feed to run Shopping ads?
Yes. Google Shopping relies on a dynamic data feed generated from your eCommerce platform (Shopify, WooCommerce, Magento, etc.) sync'd to Google Merchant Center. We assist in auditing, structuring, and optimizing this feed for high search relevance.
How much do Google Shopping ads cost?
Google Shopping operates on a pay-per-click (CPC) model. You only pay when a user clicks on your product listing. Cost varies based on product category, competition, and seasonality, but you retain full control over daily spending limits and Target ROAS goals.
Can Sentius manage both Search and Shopping campaigns?
Absolutely. We specialize in unified Google Ads strategies where Search, Shopping, Performance Max, and Remarketing work together seamlessly to capture high-intent buyers throughout every stage of the funnel.