Media

Sentius has launched a GSO: Generative + Search Optimisation model, built specifically for the era of AI-driven, conversational search.

Sentius has outlined its stance on AI and unveiled a new tool designed for the age of conversational search. The Generative + Search Optimisation (GSO) model helps brands become recognised as authoritative sources across AI platforms like ChatGPT, Google SGE, Gemini, and Perplexity.

Taska Media, one of Australia’s leading independent media & advertising agencies has joined Sentius Group, effective September 2nd, 2024.

Sentius Group, a full-service marketing agency, launches two rebrands. The Sentius brand has undergone an exciting brand evolution, first time since its launch in 2016. Following the 2022 acquisition of Sydney-based SEO Shark, Sentius has rebranded and remodelled the business as Shark Digital.

The acquisition is part of an ambitious growth path, according to Sentius Group founder and CEO Mark Fraser. “The Sentius business, while thriving and successful, has a growth vision to achieve scale," says Fraser. "The acquisition brings more than 100 recurring clients to Sentius Group, helping us achieve that goal, along with bringing a greater presence in the Sydney market...