Channels & Networks
Independent media buying across the channels that matter
Access premium media opportunities across digital, programmatic and traditional channels. Our strategic channel selection targets prospects across every stage of the customer journey.
Reach Customers Across More Digital Channels
The media landscape is bigger and more fragmented than ever. Your customers move between streaming TV, websites, podcasts, radio, outdoor media, social media and traditional television throughout their day.
Sentius provides access to a wide mix of digital, programmatic and traditional media, helping brands reach customers across multiple formats as part of one connected strategy. Our capabilities span CTV and BVOD, premium publishers, digital audio, digital out-of-home, video, display and traditional media.
Request Consultation →Independent Media Buying
This gives our team the freedom to assess the broad media landscape and recommend the channels that align with your customers, campaign objectives and budget. Through a combination of direct media relationships and programmatic buying, we can access premium inventory while keeping strategy and business goals at the centre of every decision.
Request Consultation →
Where We Can Reach Your Customers
Our media capabilities provide access to a broad range of channels and networks across Australia.
Streaming TV, CTV & BVOD
Reach viewers across premium streaming and broadcast video environments, including 7plus, 9Now, 10, SBS On Demand and other streaming platforms.
Digital Audio & Podcasts
Reach listeners through digital radio, streaming audio and podcasts, including Spotify, LiSTNR, iHeart and more.
Premium Publishers & Display
Run display, native and video campaigns across premium news, lifestyle, business and specialist publishers throughout the open internet. We have access to 80+ ad exchanges, SSPs, publishers and ad networks.
Digital Out-of-Home (DOOH)
Reach customers across 15,000+ digital screens spanning outdoor, retail, transport and other high-traffic environments in Australia.
Traditional Media
Extend reach through television, radio, print and out-of-home, through our direct relationships with digital and traditional publishers.
Building the Right Media Mix
Access to more channels gives brands more opportunity, but channel selection still needs to start with strategy.
We consider your business goals, customers, budget and wider marketing activity to determine where your media investment will have the greatest impact. Digital and traditional channels work together to build reach, reinforce your message and influence customers at different stages of their journey.
This strategy-first, channel-agnostic approach means your media plan is built around what your business needs to achieve, rather than what a particular publisher or platform wants to sell.
Request Consultation →Our Process
Discovery
Strategy
Campaign Development
Optimisation
Campaign Assessment
Make Your Media Investment Work Harder
Book a free strategy consultation to discuss your goals and current media activity. We’ll help you identify opportunities across your media mix, and the best media strategies for your business and growth goals.
Frequently Asked Questions
What channels do you advertise across?
We can plan and activate campaigns across display advertising, native advertising, connected TV, online video, digital audio, digital out-of-home, premium publisher networks, mobile applications and other digital media environments, depending on your campaign objectives.
How do you decide which channels to recommend?
Every recommendation is based on your business objectives, target market, budget and the role each channel can play throughout the customer journey. We focus on developing sound media strategies and selecting the combination of channels most likely to achieve your desired outcomes.
Why use multiple channels instead of just one?
Consumers rarely engage with a brand through a single touchpoint. A multi-channel strategy helps reinforce messaging, improve brand recall and create more opportunities to influence purchasing decisions.
Can campaigns run across multiple channels at the same time?
Yes. We regularly develop integrated campaigns that run across multiple channels simultaneously, allowing businesses to reach customers wherever they're consuming content while maintaining consistent messaging across every touchpoint.
Do you tailor creative for different channels?
Absolutely. Different channels require different creative formats and messaging. We work closely with our creative team to ensure every campaign is optimised for the environments in which it appears.