eCommerce SEO Services
Built to Grow Online Revenue | Melbourne & Australia
Sentius helps Shopify, WooCommerce and BigCommerce stores turn organic search into revenue — not just traffic. Our eCommerce SEO strategies combine technical fixes, product and category page optimisation, and platform-specific expertise.
What is eCommerce SEO?
eCommerce SEO is the practice of optimising an online store — its product pages, category pages, technical infrastructure and content — to rank higher in search results and attract organic (unpaid) traffic that converts into sales. Unlike general SEO, eCommerce SEO must account for large product catalogues, faceted navigation, out-of-stock handling and platform-specific technical constraints.
Sentius provides eCommerce SEO services for online stores across Australia, working across Shopify, WooCommerce and BigCommerce. If you're looking more broadly at SEO for ecommerce, this is exactly what we specialise in — just tailored to the platform your store runs on.
Our eCommerce SEO Services
Technical SEO for eCommerce
site speed, crawlability, faceted navigation, duplicate content from filters/variants
Product Page SEO
titles, descriptions, schema (Product, Review, Offer) for every SKU
Category Page SEO
the highest-traffic-potential pages on most stores, often the most neglected
Link Building
authority-building for competitive product categories
Content Strategy
converting guides, comparison content and category-level content that captures top-of-funnel searches
Conversion Optimisation
because ranking without converting isn't the goal; SEO and CRO work together
Platform Expertise
Shopify SEO
Shopify's fixed URL structures and app ecosystem create unique SEO challenges — from collection page duplication to app-bloat page speed issues. Sentius optimises Shopify stores for both search rankings and Shopify's own technical constraints, including Shopify Plus migrations.
WooCommerce SEO
WooCommerce gives more technical flexibility than Shopify — and more ways to get SEO wrong. As a WooCommerce SEO company, we handle WordPress/WooCommerce-specific technical SEO, plugin conflicts, and category/attribute page optimisation.
BigCommerce SEO
BigCommerce's native SEO controls are strong out of the box — but most stores don't use them fully. We audit and optimise BigCommerce's built-in SEO settings alongside content and authority building.
Our eCommerce SEO Process
eCommerce SEO Results
Kennedy
A B2C ecommerce brand needing mass discovery and the right audience reach through Search, while outranking category competitors. Following a strategic Shopping and Search campaign rollout, revenue grew 50% and traffic increased 71% in 12 months.
D.O.M ™
A B2C luxury watch and jewellery retailer needing greater search visibility for competitive keywords. Following an enterprise DOM™ implementation and an authoritative link-building campaign, organic revenue doubled and rankings reached the top 3 in 24 months.
eCommerce SEO vs General SEO — Which Do You Need?
If your site sells products at scale — with categories, variants and a checkout flow — eCommerce SEO's platform-specific technical work and product/category optimisation will outperform a generalist approach. Service and content-led businesses are typically better served by our broader SEO Services.
Frequently Asked Questions
Does Shopify have good SEO?
Yes, Shopify provides a solid technical foundation out-of-the-box including automatic SSL, mobile responsiveness, and auto-generated canonical tags. However, achieving top organic rankings requires custom schema, optimization of platform-specific URL structures, and performance enhancements to overcome native limitations.
How long does eCommerce SEO take?
Most online stores begin seeing measurable indexing improvements and technical crawl health gains within 30 to 60 days. Substantial organic revenue growth typically accelerates between months 3 and 6 as targeted product and collection pages rank for high-intent keywords.
What's the difference between eCommerce and regular SEO?
eCommerce SEO focuses directly on driving transactional revenue rather than just informational traffic. It involves managing complex site structures, faceted navigation filtering, duplicate content across product variants, inventory management canonicals, and product structured data schemas (price, availability, reviews).
Can you help with product page SEO?
Absolutely. We optimize product titles, meta metadata, image alt text, product description hierarchy, and implement Product JSON-LD schema so your inventory qualifies for rich snippets, Google Shopping, and generative AI search results.
Do you work with Shopify stores?
Yes, Shopify and Shopify Plus are core platforms we specialize in, alongside custom CMS platforms, Magento (Adobe Commerce), and WooCommerce.
How much does eCommerce SEO cost?
Campaign scopes vary based on catalog size, platform complexity, and international expansion goals. We provide customized retainers tailored to your growth goals following our technical audit.