Video & Streaming Advertising
Capture attention where your customers are already watching with strategic video and streaming campaigns
Build brand awareness and influence consideration through high-attention video environments - reach audiences on Netflix, Kayo, 7plus, or wherever they spend time streaming.
Reach Captive Audiences Through Video
Australians are spending more time watching content across streaming services like Netflix, Binge, and Kayo, BVOD (broadcast video on demand), Connected TV and online video, giving advertisers more ways to leverage the power television outside traditional broadcast schedules.
This gives brands more control over who, where, and when they reach audiences. As an independent, accredited media buying agency, Sentius combines premium video placements with advanced targeting and measurement to deliver greater reach and stronger campaign performance.
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Video Advertising for Brand Awareness and Growth
Video ads can build broad awareness, launch a new product, increase consideration or reinforce campaigns running across other media channels.
We plan video around the role it needs to play within your broader marketing strategy. This may mean combining CTV and BVOD with traditional television for greater reach, using streaming alongside programmatic and audio, or connecting video with search and social activity to reinforce brand messaging.
Our strategy-first approach means that media campaigns are integrated with your broader marketing mix and aligned with your business goals.
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Discovery
Strategy
Campaign Development
Optimisation
Campaign Assessment
Make Your Media Investment Work Harder
Book a free strategy consultation to discuss your goals and current media activity. We’ll help you identify opportunities across your media mix, and the best media strategies for your business and growth goals.
Frequently Asked Questions
What is Connected TV (CTV)?
Connected TV (CTV) refers to televisions that access streaming content through internet-connected devices or built-in smart TV platforms. It enables advertisers to reach audiences watching premium streaming content while benefiting from digital targeting and campaign measurement.
What is Broadcast Video on Demand (BVOD)?
BVOD refers to streaming services provided by traditional television broadcasters, such as 7plus, 9Now, 10 Play and SBS On Demand. These platforms combine professionally produced content with digital advertising capabilities, allowing businesses to reach engaged audiences in premium viewing environments.
How is streaming advertising different from traditional television advertising?
Streaming advertising combines the reach and impact of television with the flexibility of digital media. Campaigns can be targeted more precisely, measured more accurately and optimised throughout the campaign while still benefiting from premium, television-quality content.
Is video advertising suitable for smaller businesses?
Yes. Video and streaming advertising can be scaled to suit different budgets and objectives, making it suitable for businesses looking to build awareness, support product launches or strengthen their market presence.
Do you produce video creative?
Yes. Our media and creative teams work together to develop or adapt video assets that are aligned with your campaign objectives and optimised for each streaming platform and viewing environment.