Google Ads Management That Drives Real ROI | Melbourne & Australia
Sentius runs Google Ads campaigns built on strategy first, not just budget. Search, Shopping and remarketing campaigns designed to reach in-market customers and convert them — with full transparency on what's working and what isn't.
Our Google Ads Services
Google Ads Campaign Audit
A full review of account structure, keywords, bidding strategy, ad copy and search terms — for businesses with existing PPC history or an active account.
Campaign Setup & Structure
Keyword research, competitor research and campaign architecture built around your business objectives from day one.
Google Search Ads
Text ads targeting high-intent searches at the moment someone is ready to buy or enquire
Google Shopping Ads
Product listing ads for eCommerce stores, connected to your product feed. For deeper Shopping-specific strategy, see our dedicated Google Shopping page.
Remarketing
Re-engaging past visitors with the right message at the right stage of their journey, bringing them back to convert.
Conversion Tracking & Reporting
Transparent monthly reporting tied to leads and conversions — not just clicks and impressions.
Why Choose Sentius for Google Ads?
Strategy-first campaign planning, not just budget allocation
100% ethical, Google best-practice-aligned campaign management
Daily monitoring and optimisation, not a set-and-forget approach
Dedicated account manager and transparent monthly reporting
No fixed or minimum-term lock-in contracts
Our Google Ads Process
Initial consultation, keyword and bid strategy, geo-targeting, and account structure built around your objectives.
Strategic ad copy and creative aligned to your brand, plus conversion tracking and remarketing tag installation.
Campaigns go live with full tracking in place, so performance is measurable from day one.
Ongoing bid adjustments, search term review, and negative keyword management to reduce wasted spend.
Regular strategic reporting and performance reviews, with continuous refinement toward your campaign targets.
Google Ads vs Google Shopping — Which Do You Need?
Frequently Asked Questions
What are the benefits of hiring a Google Ads management company?
Partnering with a specialized agency ensures your ad spend is optimized by certified strategists. We eliminate wasted budget on irrelevant keywords, continuously refine targeting, build conversion-focused landing experiences, and scale revenue predictably.
How much do Google Ads cost?
Google Ads operates on an auction model where you pay per click (CPC). Total costs vary based on industry competition, target location, and campaign goals. You maintain full control over your monthly ad budget, and management fees are tailored to the scope of your campaigns.
What kind of results can I expect from Sentius?
Our data-driven campaigns focus directly on commercial outcomes—increasing qualified lead volume, boosting eCommerce sales, and lowering your Cost Per Acquisition (CPA). You receive transparent reporting tied to real ROI, not vanity metrics.
Do you manage Google Shopping campaigns as well as Search ads?
Yes. We manage full-funnel Google Ads ecosystems, including Google Search, Performance Max, Google Shopping, Merchant Center feed optimization, Display, YouTube, and Remarketing campaigns.
Is there a lock-in contract?
We believe in earning your business through performance. Our agreement structures are transparent and designed around your growth targets without locking you into restrictive long-term commitments.