Blog

With a majority of marketing and sales activities now being conducted online, having a strong and consistent presence has never been more important.

You will have seen the news surrounding Elon Musk’s multi-billion-dollar takeover of Twitter, it’s been very hard to miss.

Sentius Group has announced the purchase of the shareholding and intellectual property of Sydney based digital agency, SEO Shark, which also markets under the brand Shark Digital.

Like fashion trends, digital marketing trends come and go – so as a business it’s important not to get too caught up or distracted by these and risk losing your strategic direction and focus.

Businesses are overwhelmed with choices when it comes to finding an SEO agency.

How often do you enter ‘cupcake store near me’, ‘hairdresser in Richmond’ or ‘restaurant on Smith St open now’?

Google has never been completely transparent about their complex search algorithms and how they rank webpages. Marketers and SEO agencies alike have relied on Google’s best practice guidelines and constantly changing recommendations to maximise SEO visibility.

One of the most common questions we’re asked is about the value and impact that online digital channels really have on the in-store retail foot traffic and revenue.

This week, Australians woke up to find they were blocked from viewing any news related content on Facebook, as part of the company’s response to the Australian Government’s proposed News Media Bargaining Code.

Domain Authority (DA) happens to be one of the most commonly used metrics within the SEO industry to analyse the authority and reputation of a website, particularly after Google dropped its ‘PageRank’ metric.