Blog

The start of a new year is the perfect opportunity to rethink your SEO strategies.

As data-driven digital marketers, the Sentius team is obsessed with correctly attributing the web traffic our clients receive to their websites. Of fundamental importance is the difference between organic and paid traffic.  

Content and SEO are two elements of the perfect marriage –

Powerhouses on their own, yet when combined, they create an unstoppable force to be reckoned with.

Few would have ever considered the idea of adding text to an image as something that would spawn a 21^st Century phenomenon. Simply by taking a picture out of context, the meme was born.

No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is.

Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic.

While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base.

It’s been a topic that’s been brought up and over and over. Some have claimed that SEO has already died several times. Others have even considered it an over the top version of beating a dead horse. Is SEO dead? And if not, is it dying?

Melbourne is renowned as a thriving hub of creativity, technology, and innovation. Its digital landscape is ever-evolving. To stay at the forefront of these changes, brands and businesses must constantly have a finger on the pulse of the latest website and design trends.

As our media consumption grows, so does the amount of marketing content we see.