Blog

With the advent of generative AI, search is changing. 

Users are asking questions differently, platforms are serving answers differently, and brands are being discovered in new ways. 

As Uncle Ben told a young Spiderman, “With great power comes great responsibility”. 

In the world of SEO, keywords are power. They help you optimise your pages and get your website seen online. 

The start of a new year is the perfect opportunity to rethink your SEO strategies.

As data-driven digital marketers, the Sentius team is obsessed with correctly attributing the web traffic our clients receive to their websites. Of fundamental importance is the difference between organic and paid traffic.  

Content and SEO are two elements of the perfect marriage –

Powerhouses on their own, yet when combined, they create an unstoppable force to be reckoned with.

Few would have ever considered the idea of adding text to an image as something that would spawn a 21^st Century phenomenon. Simply by taking a picture out of context, the meme was born.

No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is.

Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic.

While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base.

It’s been a topic that’s been brought up and over and over. Some have claimed that SEO has already died several times. Others have even considered it an over the top version of beating a dead horse. Is SEO dead? And if not, is it dying?