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The Sentius Source


Hello, Sentius Source has landed back in your inbox. We’ll be bringing you insights and updates from our strategy, digital, media and creative teams, as well as industry and market insights.  

AI – Sentius standpoint, status, and plans


Sentius is taking positive leadership on AI with thoughtful and strategic integration into our services.


Our leadership team has been locked away researching, planning, and selecting the right technologies to build AI capabilities and processes.


Our focus: Utilising AI to create and deliver measurable value creation and better results for our clients.


AI done right can enable enhanced data insights, provide greater efficiency, improved response, and turnaround times to our services. Our approach is to use AI to apply HI (Human Intelligence). AI frees more time for Sentius to do what we do best: apply strategic thinking and analysis to decision making.


Resulting from all the above is the planned SEO Revolution of our model and the launch of our very own GSO – Generative Search Optimisation – method.  


Your Client Strategy Manager will be in contact with you to outline and discuss our evolved SEO model.


Our acquisition of Taska Media, along with its partnership with The Trade Desk, expands our services to include the full media spectrum.


This includes programmatic trading, BVOD, CTV & online video, print, and sponsorships, allowing us to deliver audience-first strategies that drive efficiency, reach, and ROI.

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Sentius Star Award


Celebrating Michelle Zhang


This quarter’s Sentius Star Award goes to our Head of Finance & Administration, Michelle Zhang, who also marks 10 incredible years with Sentius.


Michelle’s expertise, dedication, and calm leadership across finance, system and processes are pivotal to our operations, our growth and our proud culture.


Congratulations, Michelle!

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